As per the USDA’s Food Guide Pyramid, we should be targeting 2-4 servings of fruit and 3-5 servings of vegetables daily. However, seldom do we find any mention of the type of those fruits and vegetables. Do the different colors in these items matter, or are they only decorative in nature? (1) The fact of the matter is that the various nutrients in these food items give them their characteristic color. So, let us analyze what the various colors of fruits and vegetables indicate.